WHAT WE DO

RESEARCH & CONSULTANCY FOR THE MEMBERSHIP SECTOR

Our carefully designed research programmes use a variety of quantitative and qualitative methodologies to explore the views, attitudes and perceptions of members and potential members, lapsed and non-members, trustees and customers, as well as other stakeholders within your markets and sectors of interest.  Robust analysis and detailed reporting ensure you are equipped with the information and evidence you need to take the next step.

As consultants focused on the membership sector, we have a wealth of knowledge that enables us to interpret research findings, review processes and assess outputs to provide recommendations for improvement and change. 

Our attention to detail and collaborative approach ensures clients are able to turn insight into actions, and we can lend a helping hand with implementation when resource is scarce.

We offer:

Membership & market research - quantitative & qualitative 

  • Member surveys
  • Measuring & scoring engagement
  • Segmentation
  • Focus groups
  • Telephone interviews

Recruitment & retention

Stakeholder research & market insight

Mission, vision & member value propositions

Meeting planning, management & facilitation

See Case Studies for example projects

CIHT chose Ashridge Communications to carry out a piece of important sector related research because they were flexible in their approach, offering us a comprehensive programme of research that would deliver the insight we required within budget. I was impressed from the start with their drive and professionalism and their clear intent to produce the report that we required, on budget and on time. I wouldn’t hesitate to use them again should the opportunity arise.
TERRI MYERSMEMBERSHIP MANAGER, CHARTERED INSTITUTION OF HIGHWAYS AND TRANSPORTATION